Ian Blyth – It's Just a Thought

My thoughts and opinions

Archive for the ‘Miscellaneous’ Category

Another Great Advert Wasted

Posted by Ian Blyth on 24 October 2008

This is another ad I think that is brilliant. Brains from Thunderbirds dancing to “Rhythm is a Dancer”.

I know it is about water but I can never remember the name of the company until it shows it at the end of the ad. Not good for that company but the advertising team probably got an award.

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Knowledge, Wisdom and Experience

Posted by Ian Blyth on 10 May 2007

I like this.

Knowledge is understanding that a tomato is a fruit. Wisdom is the understanding that you don’t put tomatoes’ in fruit salads.

I also believe that there are two ways to learn. Experience and Wisdom.

Experience is when you do it yourself and learn from your mistakes. Wisdom is when you learn from others so that you don’t have to make those mistakes.

The only trouble is finding wise people to learn from!

Give me more wisdom.

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Misty Morning View

Posted by Ian Blyth on 12 April 2007

Today on the way to work it was really beautiful. The sun was low and hazy and there was still a layer of mist hovering over the fields and around the trees making it seem like there were layers. This gave the view a misty romantic look which was quite beautiful. I would have taken a picture to show you but the other drivers on the motorway seem to object to a car stopping to admire the view. Some people can be so unreasonable. But the view lifted my spirits this morning.

I did find these pictures which are close
http://www.flickr.com/photos/wortenoggle/26673840/
http://www.flickr.com/photos/anglia24/348777540/

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London New Year Fireworks Farce

Posted by Ian Blyth on 5 January 2007

OK – not the fireworks. Those were spectacular. They made good use of the London Eye as a backdrop and launch site. Plenty of pictures on Flikr and videos on YouTube.

What I am talking about was the poor crowd dispersal afterwards. Whoever planned it did not do a good job at all. As a group of us tried to make our way to Charing Cross the only exit out from where we were was via Trafalgar Square which was still busy with revellers. When we got past that we could not get near the station. The crowd came to a halt. There was a line of police on horses and it looked like they were stopping the crowd moving in the only direction (unless they wanted to go back to Trafalgar Square). One of the policemen was using a megaphone but it was not very loud and it is unlikely that people past the 3rd or 4th row could hear. I certainly couldn’t and I was quite close. Everything was barriered off forcing people in one direction. Although the crowd were good humoured the police were treating them like a riot crowd.

When we eventually got past they had erected barriers so you had to walk a way before getting in. We decided to keep walking to Waterloo station. That was just as bad. The police there were forcing everyone round to use just one entrance and when we went for the tube we were forced around again to just one entrance which seemed like miles away. I am not sure of the point of this as these stations are used to rush hour commuter traffic each day! And the number of people there was a lot less than I had seen on a working day. We eventually got back three and half hours later although it should have just been thirty minutes.

We all agreed it was a great spectacle but no one in the group wanted to repeat the experience due to the poor handling of the crowds. Shame.

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Don’t watch our ads!

Posted by Ian Blyth on 19 December 2006

Joining Dots has a good post about ads and why don’t the marketing departments release them on the web to increase their coverage.

http://www.joiningdots.net/blog/2006/12/why-not-share-ads.html

Good point. I know that a good ad will get talked about and if you look at viral marketing the web is an excellent medium for that. I was talking to someone the other day and we were remember ads like “A Mars a day helps you work, rest and play” and the aliens on the Smash adverts. These were decades ago but are still remembered.

In fact in Stallone’s film “Demolition Man” from 1993 one of the top radio stations just plays ad jingles from the 20th century.

Seth Godin’s blog is a refreshing look at how marketing should be done and he mention’s ads being commented on in YouTube.

http://sethgodin.typepad.com/seths_blog/2006/12/when_the_public.html

From the comments the though the main thrust seems to be anti the company rather than anything about the ad. I find reading comments on some of these sites rather depressing.

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The Clapping Song

Posted by Ian Blyth on 5 December 2006

Driving home I heard this old 1965 Shirley Ellis song on the radio. It is still sounds bright, breezey and fun after 40 years. But even after all that time I still don’t understand the lyrics. Old age and wisdom don’t necessarily cover everything and you don’t have to understand something to enjoy it!

Wikipedia has info on the song at http://en.wikipedia.org/wiki/The_Clapping_Song 

Lyrics at http://www.azlyrics.com/lyrics/aaroncarter/theclappingsong.html

Info about Shirley Ellis at http://www.spectropop.com/ShirleyEllis/index.htm

Amazing – with a quick search I can find so much info. What did we do before the Internet?

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Greatest

Posted by Ian Blyth on 1 October 2006

Recently there have been a few programs on about the 100 Greatest Films and the 100 Greatest No 1s. This got me thinking about how you define the greatest. Is it by:-

  • influence – and how do you judge that?
  • sales – well that is just a measure of popularity
  • critics choice – but they have their preferences and prejudices.  

When watching these programs it transpires that the list was created by viewers’ votes. So it is not really the greatest but the most popular films or No 1s from people who watch that channel, saw the request for votes and took the trouble to vote. But I suppose that is not as catchy as saying the greatest.  

If all the people in the world watched all the films ever made and then rated them to get a top 100 would that then be the greatest? I think that still is the most popular. I don’t think that the greatest is a term that we can use and I don’t really know how you would judge what are the top 100 greatest of anything. 

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A bad year for Sony

Posted by Ian Blyth on 21 September 2006

What has happened to Sony? First there was the root kit fiasco. Then they said that the PS3 will be delayed again and now they will lose millions from the battery recall. I don’t think Sony will look at 2006 as a great year.

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