Ian Blyth – It's Just a Thought

My thoughts and opinions

Junk Food Ads

Posted by Ian Blyth on 28 February 2007

I am not sure on how the proposed ban on advertising junk foods is going to work. They say that they will not be able to advertise during certain hours when kids may be watching.

The problems I have with that are:

  1. Kids are not always regimented at home into only watching at certain times
  2. With Sky+, MCE, Tivo etc you can record at one time and watch at another (although the main use is to skip through ads)
  3. Who determines what constitutes junk food? As the say “One man’s meat is another man’s poison”. If you are vegetarian you would want all meat products to be considered junk. Dietary information changes all the time as new information is found out.
  4. What about personal responsibility and the responsibility of the parents?
  5. They banned cigarette ads but it does not seem to have stopped people smoking and even worse it has not stopped new smokers taking up the habit.

All in all it seems like another “nanny” response from a government that revels in being a nanny state. All that it will do is stop the TV companies receiving advertising money.

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