Ian Blyth – It's Just a Thought

My thoughts and opinions

Don’t watch our ads!

Posted by Ian Blyth on 19 December 2006

Joining Dots has a good post about ads and why don’t the marketing departments release them on the web to increase their coverage.

http://www.joiningdots.net/blog/2006/12/why-not-share-ads.html

Good point. I know that a good ad will get talked about and if you look at viral marketing the web is an excellent medium for that. I was talking to someone the other day and we were remember ads like “A Mars a day helps you work, rest and play” and the aliens on the Smash adverts. These were decades ago but are still remembered.

In fact in Stallone’s film “Demolition Man” from 1993 one of the top radio stations just plays ad jingles from the 20th century.

Seth Godin’s blog is a refreshing look at how marketing should be done and he mention’s ads being commented on in YouTube.

http://sethgodin.typepad.com/seths_blog/2006/12/when_the_public.html

From the comments the though the main thrust seems to be anti the company rather than anything about the ad. I find reading comments on some of these sites rather depressing.

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