Ian Blyth – It's Just a Thought

My thoughts and opinions

Archive for December, 2006

Don’t watch our ads!

Posted by Ian Blyth on 19 December 2006

Joining Dots has a good post about ads and why don’t the marketing departments release them on the web to increase their coverage.

http://www.joiningdots.net/blog/2006/12/why-not-share-ads.html

Good point. I know that a good ad will get talked about and if you look at viral marketing the web is an excellent medium for that. I was talking to someone the other day and we were remember ads like “A Mars a day helps you work, rest and play” and the aliens on the Smash adverts. These were decades ago but are still remembered.

In fact in Stallone’s film “Demolition Man” from 1993 one of the top radio stations just plays ad jingles from the 20th century.

Seth Godin’s blog is a refreshing look at how marketing should be done and he mention’s ads being commented on in YouTube.

http://sethgodin.typepad.com/seths_blog/2006/12/when_the_public.html

From the comments the though the main thrust seems to be anti the company rather than anything about the ad. I find reading comments on some of these sites rather depressing.

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Does online shopping rule?

Posted by Ian Blyth on 12 December 2006

Deb Shinder at WXPNews mentioned some of the pros about shopping online. http://www.wxpnews.com/archives/wxpnews-256-20061211.htm

As a man I like online shopping but there are benefits to doing “real” shopping. You don’t go online to do “window shopping” so you miss out on those serendipitous purchases that just “catch your eye”. Usually you have a focus to go online, find the cheapest, securest, best delivery option item, purchase and move on. I find that very practical for buying books and CDs that I know I want and are the same wherever you go. Plus are easy to post. For big items you have to be at home to receive them otherwise it is a big palaver to then collect them from some depot miles away.

Also there is no social aspect to shopping on line. Women stop more for coffee and chats than they do actual shopping. Generally men go into hunter mode and want to make the “kill” and get out as quickly as possible. I remember years ago when people (mainly IT people who were male) said that online shopping would take over. I disagreed. Mainly due to the social aspect of shopping – especially for women with their friends but also the postage problem and when I buy clothes I like to tray them on and “feel” them. The texture is important. Some online retails allow you to try for a certain amount of days and then send back for a refund if you don’t like it but you still have to pay for the postage both ways. I don’t think the shops will go out of business (not everyone has a computer anyway) but they do need to modify their strategy to take account of the growing trend of on line shopping. And if they could come up with a better delivery system like evenings and weekends at a time that I specify then I would do more online.

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Bad managers

Posted by Ian Blyth on 11 December 2006

How come with all the books on management and all the training courses there are so many bad managers?

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The Clapping Song

Posted by Ian Blyth on 5 December 2006

Driving home I heard this old 1965 Shirley Ellis song on the radio. It is still sounds bright, breezey and fun after 40 years. But even after all that time I still don’t understand the lyrics. Old age and wisdom don’t necessarily cover everything and you don’t have to understand something to enjoy it!

Wikipedia has info on the song at http://en.wikipedia.org/wiki/The_Clapping_Song 

Lyrics at http://www.azlyrics.com/lyrics/aaroncarter/theclappingsong.html

Info about Shirley Ellis at http://www.spectropop.com/ShirleyEllis/index.htm

Amazing – with a quick search I can find so much info. What did we do before the Internet?

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