Ian Blyth – It's Just a Thought

My thoughts and opinions

Paradox of Choice video

Posted by Ian Blyth on 25 November 2006

This is an interesting presentation about why we want choice but why sometimes choice is not good for us. It is about an hour long but you can pause it. He talks about it really well. Worth a watch if you have the time. No IT stuff in it all although he is talking to an IT audience. Shame you are not allowed to see the cartoons he uses.
Paradox of Choice by Barry Schwartz


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